Fast Delivery
Prompt Updates
Seasonal Promotions

Marketing and the Law, 6th edition (eBook)

Marketing and the Law, 6th edition is an accessible introduction to the law relating to marketing goods and services by Mark Bender (Author), Samantha Christie (Author), Susan Carter (Author), Simone Lockhart (Author)
eBook
RM 396.00
Quantity
In Stock
ISBN/ISSN: 9780409350685

Product description

Marketing and the Law, 6th edition is an accessible introduction to the law relating to marketing goods and services by Mark Bender (Author), Samantha Christie (Author), Susan Carter (Author), Simone Lockhart (Author)
 

Table of contents

Introduction to the Law and Marketing

Protecting Inventive Ideas

Protecting Commercial Secrets

Protecting Copyright Material

Protecting Commercial Designs

Passing Off and Unfair Trading

Registration of Trade Marks

Product Packaging and Labelling

Product Liability

Advertising

Selling Techniques

Introduction to Competition Law

Collusive Conduct

Misuse of Market Power

Mergers

Resale Price Maintenance

Exclusive Dealing

Franchising

e-Marketing and e-Commerce