Marketing and the Law, 6th edition (eBook)
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Table of contents
Introduction to the Law and Marketing
Protecting Inventive Ideas
Protecting Commercial Secrets
Protecting Copyright Material
Protecting Commercial Designs
Passing Off and Unfair Trading
Registration of Trade Marks
Product Packaging and Labelling
Introduction to Competition Law
Misuse of Market Power
Resale Price Maintenance
e-Marketing and e-Commerce